Real Moments. Real People.
Consultative Marketing for Rolling Hill Venue
I met Araceli Esquivel (owner of Rolling Hill Venue) while planning my own wedding. Afterwards, Araceli expressed a need for more social media awareness since purchasing the business in the summer of 2023.
Starting with a brief interview and short photography session, I developed a brand aesthetic that evolved to a complete social media & website strategy.
Social Strategy and Execution
Plan
- Content Calendar
- Audience targeting by demographic and geographic region
- Industry trend tracking and research
Produce
- Photography production
- Self-produce assets & cultivated content from industry collaborators
- Copy writing & graphic design
Publish
- Weekly cadence of posts at peak audience times
- Managed and maintained both Meta channels
- Curated vital client information, making it readily available where traffic is highest
Results
Between October 2024 – February 2025
- 130% increase of shared content across Meta channels
- 39% audience increase on Instagram and 31% increase on Facebook
- 43% increase in confirmed, paid events
Web Redesign
Plan
- Built customer-first content strategy
- Developed a series of monthly sprint based site enhancement projects
- Refined website intent with owner provided feedback
Produce
- Competitor-referenced page design
- Image and copywriting using SEO keyword strategy
- Production of photography assets specifically for dedicated web locations
Publish
- Created a thematic color scheme, solidifying brand identity
- Published a new homepage experience
- Generated impactful CTA’s that supported increased conversion 18-20%
Branding Production
Home Page Redesign
Sheridan Smith | Creative Marketer and Ecommerce Professional 